How John Deere is Guiding Farmers Into a New Era of Hi-Tech Agriculture
Agriculture is an age-old industry. New technologies, such as self-driving tractors, stand to increase efficiency and profitability and to fill gaps in lacking labor, but some farmers still hesitate to embrace it. Today, Jon Ebert, manager of public and industry relations in North America for John Deere, explains to host Brian Rowley how he’s using creative storytelling to illustrate the value advanced technologies bring to the trade.