Customer Experience vs. Marketing Technology | Joris van der Waart, CM.COM | S02E03

Technology is getting more important everyday in the lives of customer and marketers. In this episode we talk to the CMO of mobile tech company CM.COM on how to leverage the latest trends in marketing technology to create a successful marketing strategy. Podcast summary: - Mobile customer journey - What is the most important ID-tag of the customer - RCS: The new industry standard of SMS and mobile communication - What the future of mobile technology and communication will look like - What is a super app? - The impact of Voice Search and digital assistants on marketing - Why branding is becoming even more important in the future - Some great tips for marketers on how to be successful in marketing technology - We talk WeChat, Uber, Alexa and many more great examples Thank you so much for listening! If you like it, please help us by giving us 5-star reviews on iTunes. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to [email protected]. To learn more about Joris van der Waart and CM.com, you can visit their website www.cm.com.