Marketing - Do banks need to 'hack it'?

What can banks learn from the so-called 'growth hacking' of startups? What can B2B learn from B2C? Which banks are hitting a home run with growth and marketing?Our guests are:Isha Chander, head of EMEA marketing, executive director, payments, J.P. MorganLucy Woolfenden, founder, The Scale Up CollectiveShilpa Bangera, chief revenue officer- platform and data, Finastra Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Exclusive interviews and analysis from The Banker covering the latest trends and developments in the financial services world. Senior level banking experts share their insights regarding capital markets, structured finance, risk management, transaction banking, ESG and green finance, trade and project finance, technology, and management and governance issues. Hosted on Acast. See acast.com/privacy for more information.