Episode 28 – How to build rapport when your prospects don't watch US football

In this new episode, Thibaut receives Francis Brero, for a conversation on how to build rapport and sell in the US vs Europe.Francis is the Co-Founder and CRO or Madkudu, a marketing opps platform to help marketers bring their data together.In this interview, you will discover the main differences and similarities between selling in the US vs Europe. You will also learn tactical tips on how to qualify leads and close annual contracts.You can find Francis on LinkedIn here.Go check Madkudu here.Enjoy the show!