#94 - Should You Use a Fake Persona?

In this week’s podcast, Gael, Mark and Perrin take a look at personas, fake personas and branding. Should you create a persona for your site, put your face on it or create a brand? In this episode, you will learn: - The ethical and legal issues involved in using a fake persona - How a fake persona can help you relate to your audience - How being the face of your site can make it difficult to sell - How a fake persona can stunt the growth of your site - How creating a brand can allow you to scale faster - How branded sites can borrow authority from experts in the field - What we would do if launching a new site today You can find the show notes for this episode here - https://www.authorityhacker.com/persona