#123 - 10 Mistakes We Made Selling Info Products (And How You Can Avoid Them)

In this episode, Gael and Mark talk about the principles of creating and maintaining high quality info products. Featuring lessons they learned through the (many) mistakes they made, and tips on everything from good scarcity funnels to the ideal tech stack. What you will learn: - Why proper documentation and backups are absolutely necessary for any Info Product. - Upsell tips that could easily 2x your profit potential. - The amazing benefits of having an active community around your product. - Pros and cons of evergreen content vs launch events. Shownotes available at: https://www.authorityhacker.com/infoproducts-mistakes/