#398: Should a Man Care About How He Dresses?

To hear a lot of guys tell it, real men don't care about style. Where did this idea that men don't care about their appearance come from, has it always been around, and is there validity to it? My guest today argues against the idea that real men don't care about clothes and lays out a case for style being a valid part of masculinity. His name is Tanner Guzy. He's a stye coach and the author of "The Appearance of Power: How Masculinity Is Expressed Through Aesthetics." Today Tanner and I discuss why caring about how you dress is typically thought of as effeminate, why men should think of clothes as an amoral tool, and how that tool can be a valuable means towards accomplishing your desired ends. Tanner argues that rather than focusing on the mechanics of style, men need to figure out their larger goal in dressing better first, including which of 3 style archetypes they fall into. We also discuss the relationship between style and status and how to balance dressing in line with the particular tribe you belong to, with dressing for the wider world. Get the full show notes at aom.is/appearanceofpower