Cierto Tequila and Jim Ruane

I speak with Chief Growth Officer Jim Ruane from Cierto Tequila. Cierto is targeting the high end luxury market and has amassed over 800 awards. Made by Enrique Fonseca and Sergio Mendoza at the highly respected NOM1146 La Tequilena Distillery. To learn more about Cierto you can go to https://cierto.com/