The Answer Behind The Answer
The Advanced Selling Podcast - Ein Podcast von Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
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Most salespeople realize they must ask questions in order to find information. The challenge though is that when they do, the prospect or client feels interrogated or impelled to give an answer even if it's not truthful. Bill and Bryan discuss a helpful tip from Seth Godin's Blog, "No business buys a solution for a [...]
