Build Context to Build Sales
The Advanced Selling Podcast - Ein Podcast von Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

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"Building Context" might be one of the least understood and underused concepts we teach in our sales training work with companies. If you want to create an atmosphere for the truth, then you MUST build context with your prospect. Bill and Bryan give you some examples of when we can all blow it-and what to [...]