#15 - Finding Your Niche

In episode 15 of the Growth Series podcast, Taj Kang, Compliance Director of CMME Mortgages and Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages discuss how finding a niche can give your brokerage a clearer proposition and boost growth. Being successful in a niche takes hard work. Taj explains how CMME grew by developing a strong proposition in a unique area - contractors. They clearly communicated how they can help their target market and worked with lenders to sell the best products. Taj gives a detailed insight into how mortgage brokers can grow within a specialised area.