120. Nadeshot’s Journey to Building 100 Thieves into an eSports Empire

What's up Rock Nation! Today we welcome an absolute gaming GOAT, Nadeshot! Nadeshot went from pro gamer, to building one of the largest esports brands in the world with 100 Thieves. In this episode, we talk about everything from going from what the early days of pro gaming were like, his recent 1v1 vs. Banks and what that meant for the gaming community, doing over $1.5 million in sales in an hour with 100 Thieves apparel, and what the future holds for himself and 100 Thieves. Checkout Nadeshot here:https://www.instagram.com/nadeshot/https://www.youtube.com/ @Nadeshot  https://www.instagram.com/100thieves/https://www.youtube.com/ @100Thieves  Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideYou definitely need to cop some Lexar Memory Cards and Portable SSDs:Lexar ARMOR 700 Portable SSD: https://bit.ly/4ckNVhzLexar Professional 2000x UHS-II SD Card GOLD: https://bit.ly/3KHgSbMLexar Professional CFexpress Type A Card GOLD: https://bit.ly/3XpUICtLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bit.ly/3Vda36kJoin our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:36 - Intro3:01 - One Handed Crack4:27 - Why Nadeshot hates downtown LA5:09 - Nadeshot’s experience on the NO JUMPER podcast6:02 - Why Nadeshot started 100 Thieves7:58 - Nadeshot’s talks about his business partner, Blake Robbins9:17 - Securing a $10,000,000 Series A investment for 100 Thieves10:34 - The first employees at 100 Thieves11:42 - Why people usually stay working in ESports forever12:18 - Being at the right place, at the right time, with Gaming13:20 - The tournament that changed Nadeshot’s life14:53 - Why Nadeshot went all in with COD15:40 - Walking through the hidden door of professional gamers16:31 - How Nadeshot convinced other players to join his pro team17:05 - Sh*t Talking in COD17:48 - The difficulties of getting players to join 100 Thieves20:04 - Artlist20:48 - Pitching 100 Thieves first investor - Dan Gilberts22:35 - The best advice Nadeshot received in the early days24:15 - Being rich is awesome24:44 - Why Esports is currently not a good investment25:31 - 100 Thieves apparel29:20 - 100 Thieves Creator Class31:31 - How Nadeshot streams for so long32:26 Talking sh*t to the chat33:00 - Nadeshots #1 COD tip34:00 - BLACK OPS 6 leaks35:09 - Nadeshot plans to only play BLACK OPS 6 when it drops36:23 - Why Nadeshot started streaming at 5am37:57 - How to get better at video games38:56 - Nadeshot claims aim training is Bullsh*t39:49 - Nadeshots redemption against his old nemesis40:09 - Nadeshot’s pregame ritual40:40 - Our love for Caffeine 41:47 - How supportive Nadeshot’s parents were of his gaming dreams43:49 - Nadeshot’s hobbies outside of video games46:51 - Nadeshots talks vlogging setup and camera gear50:47 - How Nadeshot learned how to use a camera53:36 - The Sony a7sii was a game changer for Nadeshot54:44 - Nadeshot didn’t trust anyone else to edit his videos55:54 - Why Nadeshot couldn’t enjoy daily vlogging56:29 - Making videos for yourself vs the audience57:29 - How Nadeshot got connected with Drake59:19 - How Nadeshot measures the success of 100 Thieves1:01:42 - Nadeshot almost walked away from 100 Thieves entirely1:03:51 - Nadeshot’s relationship with the board of 100 Thieves1:07:35 - How Nadeshot provides the most value to 100 Thieves1:10:21 - How well Nadeshot takes feedback1:13:00 - Nadeshot’s advice for growing a brand1:17:21 - Nadeshots relationship with his community1:18:34 - NADESHOT VS. FAZE BANKS1:22:32 - The future of 100 Thieves1:26:59 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/