Telling Eyebrow-Raising Data Stories That Support Your Brand POV
That's Marketing, Baby - Ein Podcast von Susan Wenograd & Jess Cook - Montags

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Original, first-party data stories and research reports are becoming more and more valuable. Because, you know, they require actual humans to create them as opposed to just AI and robots. This means understanding how to collect, organize, and story tell around data is also increasingly important. So sit a spell and hear how Susan and Jess approach the process. There's a 99.9% chance you're gon' love it.