36. Strategic Moves to Grow Subscription Business
TECHtonic: Trends in Technology and Services - Ein Podcast von Technology & Services Industry Association - Freitags
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Thomas talks to Randy Wootton, CEO of Maxio, about tactics that can accelerate the growth of subscription revenues, including: the rise of product-led growth, changing pricing strategies for B2B tech companies, and levers that companies can pull to reduce sales cost within a subscription model.
