Getting Your Prospects to Zoom to the Finish Line with Jessica Otero of BI Tech

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jess Otero, CMO at BI Tech. The interview focuses on how the company uses a predominantly ABM-focused approach to marketing and ensures content answers big questions from customers. Jessica also breaks down some of the key technologies the marketing team uses - from researching accounts with DiscoverOrg to maintaining nurture sequences in Hubspot. Episode Highlights Jessica started out studying ...