27: How Citrix and Intermedia Are Connecting Brands to Consumers
The future of work is no longer a binary choice of working from home or in the office. Instead, a more hybrid approach enables staff to choose which environment suits them most, depending on the task at hand. Teams also have the flexibility to work in a combination of the two. For the most part, organizations have seized the opportunity to redefine how they communicate, collaborate, and share ideas. Rather than return to the old way of doing things, leaders are reimagining the workplace. For example, a company called Intermedia is on a mission to make hybrid working better. Intermedia's cloud communications solutions keep you connected wherever work takes you in the office, at home, on the road, or anywhere in between. In today's episode, Michelle Couture, Director of Product Marketing at Intermedia joins James Hsu from Citrix. We discuss how Citrix and Intermedia are working together and the trends they are witnessing from the conversations with organizations, partners, and resellers worldwide. We have already redefined how we work and shop in a digital world. The bigger question is how we can continue to improve the digital experiences around how we communicate and collaborate? How brands and businesses respond to these challenges will play a critical role in retaining customers, talent, and the consumers that power their business. About Michelle Michelle is a marketing leader with over 14 years of experience in communicating and evangelizing the value and benefits of innovative SaaS products and technologies for Intermedia and formally Poly. Michelle is passionate about driving customer acquisition, staying current with market trends, and driving growth through stellar marketing campaigns.