50. How to work with developers: advice from a CTO

“Come to developers with good research and understand your customer. If you don’t understand your customer, how can you expect the developer to build features for that customer?” says developer Ariana Waller, founder of Wally Tech. Ariana works with non-technical founders and helps them bring their visions to life. But, many founders want to hire developers too early or make the wrong hires. Listen to this episode to avoid falling into that common trap. Learning notes:  Learn about the users and the problem you are solving before you speak to developers. Use no code apps to build solutions before you hire a developer to test your product. This will help you save on development costs and help you test your product before committing to paying for custom code. Good developers will ask you questions about your users and your business model because they want to participate in projects that are likely to succeed. Even if you’re hiring outsourced product teams, be prepared to pitch to them as you would to an investor. Beware of developers that do not probe the business model and use case. They are likely to be more interested in short term payment, rather than a long term partnership.   Say hi to Ariana on Twitter and listen to the Women In Tech With Ariana podcast here. Enrollment for the Tech for Non-Technical Founders course closes on Sunday. If you have any questions, reach out to Sophia on Twitter, or on Instagram or email.   Do you have a brilliant app idea and no tech knowledge to build it? Get your FREE guide here. To go deeper, join the Tech for Non-Techies membership community. As a community member, you'll get: Weekly live masterclasses with global experts Mini-course on how to go from idea to live app Supportive Online Community Library of masterclasses Monthly live coaching with Sophia Matveeva, tech entrepreneur & Chicago Booth MBA Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter. 

Om Podcasten

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age. Listen to learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Hear interviews with entrepreneurs, investors, digital transformation leaders and Big Tech executives about how tech products and profits get made. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva. Sophia has Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology. She has also guest lectured at the University of Chicago, London Business School, and Oxford University and many more.