The Focus on EQ in Marketing Procurement - Paula O’Reilly (Britvic), Lora Peach (Allianz Insurance), and Tina Fegent (Tina Fegent Ltd) #34

“Marketing is an investment, and we are guardians of that investment, and we can drive the value for that investment.”If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector. This poses a fantastic opportunity for the first panel discussion of 2021, gathering a wealth of experience betw...