#083: Don't Be Better, Be Different with Laura Ries

Disclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.com You don't win by being better; you win by being different. Laura Ries is an expert marketing strategist and author whose 25 years of work have given her a clear, focused perspective on what works, and what doesn't when it comes to branding. In this episode, she shares the keys to a great brand and how to take advantage of this unique time in history to re-examine your current brand and refresh the message for today's world. Resources: The Visual Hammer by Laura Reis Battlecry by Laura Reis Laura Reis Website: Reis.com As Laura mentioned earlier, you don’t win by being better, you win by being different. So what makes your company different? If you’re for everyone, you’re for no one. With the volume of information we are exposed to each day, the power of your marketing lies in the potency of the message and the precision of the audience. Have you defined your unique audience? Do you have a unique message to that audience, or are you just blending in with the noise? Syrup is the brand and marketing agency that grows B2B companies in revenue and maturity - helping you by finding your unique message and audience. Visit syrupmarketing.com for more.