Unleashing the Potential of Podcasting in the Restaurant Industry

Ready to supercharge your restaurant's digital presence and engage customers like never before? Join us in an enlightening conversation with Jay Ashton, the Ground Activation Manager for Sysco Canada and the Daily Restaurant Podcast Show host. Jay takes us on a fascinating journey into the world of restaurant podcasting, showcasing its increasing popularity and power to boost your brand engagement. With compelling statistics, he uncovers the potential of getting your customers to spend an intriguing 30 to 45 minutes with your brand.Imagine growing your audience and carving a distinctive niche in the industry, all while telling your unique restaurant story. That's the power of podcasting! Jay shares his expertise on how podcasts can provide a platform for restaurants to share their narrative, guests, menu, and, more importantly, their connection to the community. Further, he offers a comprehensive guide on creating a podcast concept, planning your content, gathering the necessary equipment, and even using your podcast to advertise specials and share exciting recipes. But wait, there's more! In the final segment of this episode, we delve into the practical aspects of podcasting and how to promote your restaurant podcast effectively. Jay shares invaluable tips on how to optimize SEO and use trigger words to boost your podcast’s visibility. We also talk about hosting platforms, social media strategies, and traditional promotion channels. So, pull up a chair, grab your headphones, and get ready to revolutionize your restaurant's branding strategy with the power of podcasting!Click here to learn more about Sysco Canada