Without A Problem, You Don’t Have A Strategy - Rodrigo Maroni, Crispin Porter + Bogusky Brazil

What role does linguistics play in strategy work and in everyday life? What exactly is a problem? Is there really a right or a wrong way to deal with a problem? We are discussing all these and more with Rodrigo Maroni, the Head of Strategy and Data at Crispin Porter + Bogusky Brazil. He currently serves as President of the Board at Grupo de Planejamento, the professional organization that represents strategy professionals in Brazil. Previously, he’s held strategy leadership positions at Wieden+Kennedy, BBH, JWT and DDB, in the US and Brazil, working for brands such as Nike, Budweiser, Heineken, Coca-Cola and Mondelez.  His projects have won a total of over 180 awards, including a Grand Prix at Cannes. ** Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today at https://www.sweathead.com/

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.