How To Get The Advertising Industry To Understand You - Fabiola Nguembu, Account Planner

How do you get the advertising industry and your clients to understand what you bring to the table?  Fabiola Nguembu is an account planner and researcher in Dakar, Senegal. She is one of a handful of planners in sub-Saharan Africa. We discuss what it's like to try to work in an industry that might not want to think too much and in which account planning is relatively new and not yet a major force. You can find Fabiola here: https://www.linkedin.com/in/fabiola-nguembu-579430168/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.