Driving transformation in corporate IT and product organizations - with Bruno Bonando from REWE Digital

Bruno Bonando is Director of Customer Relations and Sales at REWE Digital, the digital organization of REWE Group - one of Europe’s largest retail and tourism enterprises, with brands like REWE, Penny, Toom, Lekkerland, and ITS Travel. Bruno, former Vice President of Technology at MediaMarkt Saturn and Head of Engineering at Cazoo, originally comes from Brazil, but has been working in Europe for many years. In this episode of the Outcome Economy Podcast Bruno and Johannes speak about Digital Transformation in the retail industry (2:30) The Role of OKRs in Product Org Transformations and new ways of working (12:35) Challenges in adopting OKRs (15:00) Embedding direction and metrics into daily routines (17:20) Proving business impact as IT or Digital Organization (19:50) Communication between business and tech and across silos (24:18) Recommendations and learning resources (31:00) Bruno’s reading and podcast recommendations Measure What Matters https://amzn.eu/d/a87oxXJ  Leaders Eat Last https://amzn.eu/d/0SfxaqH The Tim Ferriss Show https://open.spotify.com/show/5qSUyCrk9KR69lEiXbjwXM Masters of Scale https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR The Deal Podcast https://open.spotify.com/show/6Fer4LFL94q6eMulaqQORH How to connect with Bruno Linkedin: https://www.linkedin.com/in/brunobonando/