Why You Need to File For a Trademark with Anita Mar
Super Entrepreneurs Podcast - Ein Podcast von superentrepreneurs - Mittwochs
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Trademark Solidifies a Brand’s Identity One of the important elements of managing a business is filing a trademark. Why? According to our guest for this episode, Anita Mar, a business that has filed for a trademark is protected by law and you can sue anyone who will try to copy your brand identity or work. Also, it establishes brand credibility. Want to know more reasons why you need to file for a trademark? Tune in to this episode! Who is Anita Mar? Anita is the CEO and founder of Trademark Angel Inc. She is an award-winning trademark agent. In her five years in the company, Anita has helped many entrepreneurs from different industries. Anita has provided her services to sellers doing business thru Amazon’s platform, helping them set up their trademarks to build their brand identity. Trademark Angel Inc. Trademark Angel Inc. is a firm that helps businesses register trademarks, the company’s services are available in the US, UK, Canada, and some parts of Asia. According to Anita, there are lots of benefits to registering a trademark, and most importantly your business is protected by law. Innermost Superpower: Motivated by External Influence After giving birth to her third child, she was motivated to establish Trademark Angel Inc. She was given the opportunity to discover success outside the four corners of a corporate job. With the right strategy, Anita was able to set up a team of experts. Chapter Stamp: 00:00 Intro 00:29 Anita Mar and Trademark Angel 05:16 Amazon and Trademark Label 06:50 Benefits of Registering The Company's Trademark 14:35 Steps on How to Work with Anita Mar and Trademark Angel 21:45 Innermost Superpower 24:30 Work-Life Balance Pullout Quotes: “it's safe to say that the number one benefit or the number one reason someone would get a trademark is to protect our brand from losing their name or identity correct.” “It helps your clients and your customers to identify you to find you because what happens like how we usually like pick a particular product of how we find the product like especially if we bought it once we just remember the name of the product like we don't really care how once we just remember the name of the product like we don't really care how…” “...because memory is not perfect they may not remember like all the differences or the exact name that's why the more unique the name is the brats for you like in the long run but in the short run it's more difficult like from the marketing perspective…” “they don't want to rebrand because they don't want to. Some clients are really stubborn and that's fine in this case yes, of course, we warn them like about the potential risks…” “It's working from home or virtual is the productivity level just skyrockets but it actually depends on the person too right like some people are a lot more productive in office environment than at home…” “One of the drawbacks is that like I never have vacation never even if I'm on vacation I still work like at least three hours a day I still have to work I still have to check emails I mean I still have to maybe you know there are some issues to resolve…” Socials: Website:https://trademarkangel.com/ Linkedin:https://www.linkedin.com/company/trademark-angel-inc Facebook: https://www.facebook.com/trademarkangel/ Twitter: https://www.instagram.com/trademarkangels/ Instagram: https://twitter.com/trademarkangel Email: [email protected]