Understanding the Franchise World with Lance Graulich

Have you always wanted to understand the franchise world, but you have no idea where to start?  This episode is for you. We have a guest who is ready to spill all the beans on running a successful franchise. Listen in as Lance helps us understand the franchise world. Who is  Lance Graulich? Meet Lance Graulich! He is the founder, CEO, and founder of ION Franchising, an industry-leading franchise consulting and development company representing over 500 franchise brands & business opportunities within 90 categories. Lance was a multi-unit, multi-state franchise of Wingstop and Krispy Kreme Doughnuts. He has created countless start-up brands and has become the industry-leading doughnut expert. Lance helps prospective entrepreneurs find their perfect franchise for FREE. He also assists independent business owners in creating a franchise system. Lance started in the family business on Wall Street after receiving an economics degree. Lance's Niche Lance mentors a lot of restaurant brands. When it comes to helping set up franchises, Lance and his team do a thorough competitive analysis. They have a multi-step process to ensure the franchise idea is viable. When you go to Lance looking for support in becoming a franchise, you need to answer the question to know the secret sauce for your brand and why it should be a franchise. Lance's Inner Superpower According to Lance's clients, his superpower is his X-ray vision. He can tell how the stock market will be in five years. He tends to see future trends. Also, he can listen to people and find out what their special skills are, what they like and what they don't like, to find them their best business. If they have a business specifically in mind, Lance teaches them how to grow and scale that most effectively.   Timestamps: [00:28] Getting to know Lance and what he does [08:28] Who can reach out to Lance? [13:54] Lance's niche [17:28]How Covid affected Lance's business [22:22] Lance's superpower [24:45] Lance's advice to anyone who wants to join a franchise Quotes "I always tell people to look up for resources. There are local community development groups, and the Score Agency is one of them. Also, they'll find government agencies and  nonprofits that help people with small businesses and business plans." "When you're a busy executive, instead of driving across town to attend an event now, you can jump online and participate all thanks to the pandemic." "Nowadays, everything's on social media. So if something isn't quality, you're going to hear about it, you're going to hear somebody's opinion on it. Whether they're an expert or not, it doesn't matter."   Connect with Lance Graulich: LinkedIn: https://www.linkedin.com/in/lance-graulich-045b143 Website: https://ionfranchising.com/ Facebook: https://www.facebook.com/ionfranchising/