Understanding Content Marketing with Joe Pulizzi

Content Marketing is still as vital as it was years ago. We have seen companies making a fortune out of it and others who run out of business. The thing with content marketing needs you to be extremely careful with the channels you want to focus on. Always choose channels that you can control. For instance, we have seen people who solely focus on YouTube, then their accounts are discontinued, and they go down. Today, we are fortunate to have a content marketing guru joining me on the show, Joe Pulizzi. He is the founder of The Tilt, author of seven books, including Content Inc., and co-founder of the speech-therapy fundraiser, The Orange Effect Foundation. Today, he will be sharing nuggets of wisdom we need to know about content marketing.   Listen in and learn. Growing an Audience as a Solopreneur First, you need to identify your differentiating area by niching down your audience. Second, identify your home base. Decide which platform you want to use for your content marketing. Lastly, remember to be consistent. Do people still read email? People still read email if it delivers the right content and captivates them enough. Your goal as a business should be to ensure your emails do not land in the spam box and that the content is worth your audience’s time. Joe’s inner superpower Joe believes his superpowers are writing and following his goals. He believes in the power of reading his goals in the morning and at night.  Reading his goals in the morning helps him remain focused all day long, and at night it helps him come up with crazy ideas on how to make them a reality. Timestamps: [00:43] Getting to know Joe and the wonderful things he does [03:37] Tips for growing an audience as a solopreneur [07:20] How Joe exited his business. How much was the exit? [09:50] How to get sponsors [12:20] Joe’s new company [23:331] Are people still reading newsletters? [25:54] Text message versus email [31:44] Understanding the open rate and the future of email [39:49] How Joe transitioned into entrepreneurship [44:09] Joe’s inner superpower that has brought him this far Quotes: “You can’t be great at everything. You can’t be remarkable on every channel, so pick your spots that you can do.” “My biggest concern with what’s going on with the creator economy right now is that I don’t think enough creators understand that those big, centralized tech companies don’t care about you individually. They will do anything to make more money.” “Your email needs to be so important that you become one of those 234 most important things that they go and open every day.” “It takes a long time to build a loyal audience. But once that audience starts to know, like, and trust you, they will ultimately buy anything you put in front of you.”  Connect with Joe Pulizzi: Website: https://www.joepulizzi.com/ LinkedIn: https://www.linkedin.com/in/joepulizzi/