The Magic of Marketing w/ Chris Moe

Persistence Is the Key According to Chris Moe Learning never stops. And continuous learning often leads to new opportunities. Marketing can be tricky but it’s definitely fulfilling. According to our guest, Chris Moe, his marketing team is always open to learning and constantly seeks new opportunities. Chris’ extensive experience in the marketing industry has taught him various lessons and applies the learnings in providing services. His goal is to help brands achieve their goals thru effective marketing strategies. Who is Chris Moe? Chris Moe is the CEO and co-founder of Cartograph, a marketing agency that caters to food and beverage businesses, skincare brands, and toy manufacturers. He worked for half a decade at McKenzie Consulting Firm. Chris used the skillset and experience e got from his previous job in his own marketing agency. What is Cartograph? Cartograph is a marketing agency that helps businesses boost brand visibility and engagement. The company has been working with brands from different industries, providing the results expected from their marketing services.  Innermost Superpower:  Chris mentioned two main factors he believes are vital for success. The first one is persistence and discipline in execution, the second one is curiosity and creativity. Persistence drives and motivates him and his team to continuously learn and adapt to the latest trends.   The combination of persistence, discipline, curiosity, and creativity often leads to more opportunities! Never stop learning as the world never stops evolving.   Pullout Quotes:   “Before we work with any brand we actually do a reasonably in-depth to diligence process where we look at the brand we evaluate their profitability on the channel and give a recommendation…”   “We quickly learned was that domain expertise is really important categories end up being pretty different in and they're not dramatically different but they're different enough where the margins of winning or losing can be that difference.”   “I really like the building of our organization what one of the things that always keep in my mind is the goal has always been big people create better results than they even thought was possible so that that goes for both our clients as well as our team like help people learn to be not only good at commerce but also really good for client service.”   “To help someone like that it would depend on that the engagement would look like we love talking to people in the idea stage…”   “The one caution is making sure that your listings don't make a promise that your consumers don't agree with  because then you can sometimes get negative views…”   “We're always hungry for finding new things so like on our team meeting and our team.”     Chapter Stamps: 00:00 Intro 00:23 Chris Moe and Cartograph 02:56 Cartograph's Background 06:10 Best Thing About This Niche 09:33 How Can Clients Reach You? 12:32 Selling Goods on Amazon 15:32 Tips to Build Reviews for Your Product 18:22 Thoughts of Putting Up Your Own Brand 21:26 Chris' Biggest Win 23:00 Innermost Superpower   Socials: Linkedin: linkedin.com/in/chrismoe1 Website: https://www.gocartograph.com/ Linkedin: https://www.linkedin.com/company/gocartograph/