Revive your Email List with Email Paramedic With Troy Ericson

Sending emails to your leads effectively is a huge part of being successful as a business nowadays. So, if you’re struggling with that, you might need an email paramedic to revive your email list and start making you some money.   In this episode of the Super Entrepreneurs Podcast, Troy Ericson shares some insight on how to run email campaigns and talks about the business model of his company, Email Paramedic.   Who Is Troy Ericson? Troy Ericson is a renowned copywriter and one of the top Email Deliverability Experts in the world. As the founder of Email Paramedic, he has generated over $100 million for his clients since 2019 by improving email copy and deliverability. With an impressive list of clients and industry recognition, Troy is known for his expertise in email marketing and list management. How is Troy Ericson Super?   Breaking the rules from time to time and thinking outside the box allows you to expand beyond where you are; this is the philosophy and superpower of Troy.     Shahid’s Key Insight   Shahid highlights the fact that you should be mindful of how your leads interact with your emails.   Chapter Stamps:   00:00 Introductions: Fixing email deliverability with Troy Ericson 03:00 How does it work? 05:06 How to kickstart a new domain 07:16 Everything more than 20% open rate is good 11:56 ChatGPT, sounding robotic 15:10 Understanding the ecosystem you’re working in 16:17 Cold emails vs. warm emails 20:28 The best tone for emails (being authentic) 23:19 Keeping it real! 25:44 Innermost superpower: Breaking rules 26:54 Final words Pullout quotes: “but you got to understand the things that are going on around your area of expertise. So using the copywriting example, if you're a copywriter, you can't just write copy, you got to understand all the things that are going on before the person reads your message. And what the goals for the business are that you want them to take after they read your message, and making sure that the person is not there just to buy one thing.” “The main thing is you have to meet people where they are mentally. So if somebody is coming onto your list, and you ran an ad that was like using a humor angle, and maybe your funnel is kind of like using the same thing, and that's your personality.”       Socials:   Email Paramedic: https://www.troyericson.com/ LinkedIn:https://www.linkedin.com/in/troyericson/ Instagram: https://www.instagram.com/yosoytroy/   ----more---- Notice to the Super Entrepreneurs community: I invite you to join my webinar on how to scale your business and improve the quality of your life, without constantly chasing strategies and feeling stuck. If you feel like you need to progress, this webinar might just give you the direction you need.