Leading with authority

Joining us from Denver, Colorado, Mike Saunders is an authority positioning strategist. He helps entrepreneurs be seen as a number one authority and expert in their market so that they are the obvious choice to their clients. He offers a variety of expert positioning packages, all geared to make his clients look like the celebrities that they need to be.    Mike finished his MBA in marketing about 10 years ago. He then started his consulting firm and was involved in a diverse range of marketing services to his clients. From text message marketing to SEO, Email and Social media marketing.    After a while, he decided that to become a better professional and grow his business, he’d focus on one niche - which is Recovery marketing Consulting.    Podcasting publishing and publicity.  Mike helps his clients generate and market best-selling content from simple media platforms.  Through podcast interviews, for example, Mike helps individuals cover topics they otherwise wouldn’t be comfortable covering in other forms of marketing.  Through the podcast interviews, Mike then turns these episodes into a PR strategy, where he markets the interview content on various social media and blogging platforms.  It doesn’t just end there though, Mike still leverages the podcast content from his clients to turn them into best-selling Amazon books. And in doing so, Mike has achieved the milestone of making his clients best-sellers without them having to write a single word.    Mike also teaches his clients how to launch, grow and leverage podcasts to attract new clients.    Authority marketing.  Mike positions media assets such as podcast interviews, best-selling books, e-books and other generated content into authority assets for better lead generation.    To explain what authority assets really are and how they’re unique from the regular marketing schemes, think about ads by Facebook, Google, or even Instagram, They’re all paid ads, and disappear the moment you stop paying for them.  So a Facebook ad campaign is not an asset. It's only an asset as long as you're paying for it. But if you have a press release, a new book or podcast interview, then you have the chance to make them long-term authority assets by offering them for free as a strategy of getting new clients on the different platforms you’re trying to create authority.  For example, you can offer free downloads for your book that’s posted on your website just so you can get new leads for your email marketing.    You have to learn to manufacture your own authority through non-ad strategies. Don't just rely on regular content ads that are used by every other business, go the extra step by generating content that’s informative and share it using the free, basic tools at your disposal.    Mike’s superpower Mike’s superpower is seeing an opportunity in people’s businesses where it could offer the solution to a problem. He tries to view businesses in a way that he’s looking at how they can best fit a puzzle in a business problem. Solutions, not even the business owners themselves can see.  Once you see these problems and solutions you can then give your clients a blueprint roadmap of how they can grow their business.   Timestamps 00:48 About Mike’s business 03:02 Mike’s three packages: podcasting, publishing and publicity 04:57 Promoting your book 06:40 Mike’s newest book and how he’s marketed it 08:15 Comparing different bestseller platforms.  11:15 Focusing on one theme when marketing your content 12:11 Mike’s different strategies to write books 13:58 How to build authority assets without ads 14:52 Working as a Forbes coach council 17:33 Building Prospects with authority 21:35 Clients that Mike works with 25:41 Mike’s partying advice.   Quotes You can write a book, which becomes an asset, but what good is it to you if nobody knows about it. You have to go out of your way to market and get leads from it.   It’s your duty as an entrepreneur to teach your target audience your knowledge in bits.    A lot of entrepreneurs sit around and wait for the media to find them. Sorry to disappoint but, 99.9% of the time the media won't find you. You have to take action to manufacture your own authority   Where your message is situated, is often more powerful than your actual message. Find the best platform to market your content.   Connect with Mike Website - https://www.mikesaunders360.com/  Linkedin - https://www.linkedin.com/in/mikesaundersmba/ Podcast-https://www.youtube.com/channel/UChVcETY69ucz7CDO5PP_7UA/featured Best-seller - https://www.amazon.com/brevity-clarity-AUTHORITY-Entrepreneurs-Positioning/dp/B08HRZGXPW/