How to Productize Your Services with Karl Hughes

The new software and technologies that get introduced every new year to the world create new opportunities for business. Those at the frontiers of this technological progress always face many challenges at first, but those who succeed in overcoming them are the ones who create value, such is the case with Karl Hughes: a Super Entrepreneur par excellence.   In this new episode of the Super Entrepreneurs Podcast, our guest, Karl Hughes talks about: AI Tools, Automation, productizing services, the rules of the corporate world,  and software marketing, among other things.   Who Is Karl Hughes? After spending 8 years as a CTO, building software engineering teams in venture-funded startups, Karl Hughes founded Draft. dev to help companies that need software marketing and professional technical documentation. His concept of productizing marketing services is creating a whole new niche and opening a new horizon for developers, technical writers, and software companies. How is Karl Hughes Super?   The ability to delegate work effectively and efficiently is the superpower that got Karl Hughes to where he is right now: a pioneer in his field who creates shared value.   Shahid Durrani’s Key Insight: Shahid Durrani highly appreciated the light-hearted, free-flowing conversation with Karl Hughes that covered a lot of ground that many of us are unfamiliar with. This episode is where you learn a lot of things about the world of software engineering and marketing if this is something that interests you. It’s also an episode about the power of never giving up and always learning from failures.   Chapter Stamps:   00:00 Introductions: Who is Karl Hughes (Draft.dev)   01:33 The power of playing with your niche 03:26 The ability to put it on paper 06:04 How to productize your services 07:27 Automation and artificial intelligence 08:43 Karl Hughes has a powerful voice (how did he practice?) 10:40 Karl Hughes philosophy (Make your business not dependent on you) 14:05 Throwing people into the fire (it’s good for them) 16:23 The power of narrowing the scope of your business 18:42 Limitations of ChatGPT and Jasper 21:52 Failure is a lesson 24:25 Shahid loves throwing the word “SUPER” too much 28:33 Karl Hughes Super Power: Good at delegating work 30:21 Hiring decision makers 32:33 Final words: Shahid is a Super Host   Pullout Quotes: "The 1% that says, “oh, I need that. That’s all I care about.” “I don’t want the company’s growth to depend on me 100%.” “Throwing people into the fire is actually empowering.” “I tried 12 things that never went anywhere.” “Every success, if you really look at it, is really paved by failures.” “Failure is a lesson.”   Socials: Karl Hughes: https://www.karllhughes.com/ Draft.dev: https://draft.dev/about LinkedIn: https://www.linkedin.com/in/karllhughes/ Twitter: https://twitter.com/karllhughes?lang=en   Weird silence from 00:15 to 00:25