Following your Passion with Jason Applebaum

Following your passion is one of the best things you can do. In this episode, Jason Applebaum joins us to share how he transitioned from fashion to events by following his passion. Jason joined two industry veterans, Laura van Leest and Jeffrey Latimer, to come together as JL Events Group. JL Events is Canada’s trusted event firm. Their mission is to deliver memorable events for all its clients consistently. Jason will share his transition journey, how Covid affected the business and how they pivoted to virtual events. Listen to this episode. JL Events’ Ideal Client According to Jason, JL Events serves many clients varying from social, corporate, and non-profit clients. They always strive to give each client unique and memorable events. Jason’s Transition from Fashion to Passion Jason was in the footwear business for a long time. He then moved over to apparel. He started selling a brand in the US called Aquascutum. Aquascutum was like Burberry. It’s the original trench coat. Also, he was doing some incredible deejaying in nightclubs. His passion for entrepreneurship and events made him make the bold move into events on March 6, 2020. Jason’s Inner Superpower Jason’s inner superpower is his passion. He always had a desire to champion something, and the only way he could do that was by becoming an entrepreneur. Jason’s passion drove him to move from the fashion world to join the events world. Timestamps: [00:27] Getting to know Jason and what he does [05:00] Who is Jason’s typical client? [07:09] Some artists that Jason works with [08:38] How Jason got into his current career [13:10] How Jason’s business got affected by COVID [15:32] How Jason and his business pivoted [17:44] Advice for anyone who wants to join the events industry [19:20] Jason’s plans for the business [23:58] Jason’s inner superpower [25:57] Jason’s goals Quotes: “You have to have passion for this business because if you don’t, it just turns into another job.” “Just because you’re in the box doesn’t mean you can’t peek out and see what else is out there. The grass might be greener outside.” “Life’s all about the right time and the right moment.” “If you think or feel that you want to be an entrepreneur just do it. Do what you love.” Connect with Jason Applebaum: Website: https://www.jlevents.ca/ Facebook: https://web.facebook.com/jleventsgroup Instagram: https://www.instagram.com/jleventsgroup/ Linkedin: https://www.linkedin.com/in/jason-applebaum-9724743a/