Finding your purpose to fuel your business ambition

Paul Zelizer is an Awarepreneur! His core-drive in life is helping individuals master how they can start and run a business based on principles of positive cultural impact and conscious practices.  Paul also believes and pushes for social entrepreneurship and self-awareness as the fundamentals for successful leadership in the corporate world.   Maximizing your resources.   The single most powerful technology we have as entrepreneurs is our nervous system. By ensuring everything inside is running perfectly, then there’s no limit to what we can achieve in all our endeavours.    A lot of modern entrepreneurs practice what is known as Management by shiny object syndrome. This is when entrepreneurs use cool marketing videos and cutting edge technology to convince their audience. This according to Paul, is the total opposite of what they should be practicing when aiming for growth.  Instead, Paul advises that you must first aim to understand yourself and your business at a deeper level . Sit down and note your core values and how they relate to your business.    What’s of vital importance as a business enterprise is the means and methods through which you relay your story and establish an emotional connection with your customers. If your clients can relate and connect to your brand story, then you can effortlessly grow your business on a constant basis, if not, then you won’t be able to accomplish much with your brand.    For this reason, Paul advises anyone who would love to start or expand a business set up to first have a conversation with himself and answer four questions.  Why - What’s your purpose and value as a human being? What goals do you have set for your life, and how do they relate to the impact you want to make?   Who - Who do you want to help? Who is your ideal customer and what problem are you solving? If you try to help everyone, then you’ll end up helping no one.    What - What's your actual service or product that you’re going to put in the market? Unfortunately, a lot of what goes on in the modern entrepreneurial world is majorly focused on the what and not the why and the who. That's why we have entrepreneurs inventing cutting-edge products and services but don’t know how to effectively market them.    How - The how consists of the strategies you’re looking to implement in order to start and grow your business.    The only way forward for any business is to first know the who and the why of their operations. Once this has been sorted, then everything else will automatically fall into place. But because so many SMEs and corporations are only focused on the What and the How, they end up going nowhere fast. ‘It’s like driving a nice car in the snow, you’ll ultimately find yourself in the spot you began.’   Paul’s clients.  When Paul started off as an entrepreneurship coach, a lot of the top fortune 500 companies were nowhere close to his ideal client profile. But with such quick and diverse changes happening in the global economic market globally, Paul has begun to experience a high number of clients in this niche. Businesses are now understanding the importance of social impact and transparent branding.  Millennials under the age of 40 don’t really care about the size or productions of your company, they only care about your story, core values, and the reason why you operate.    The effects of Covid-19 Even though the current pandemic has exposed and contributed to the social and economic inequality in our societies, it has also presented an opportunity for social entrepreneurs to make a mark in the world. For example, Zach, who is one of Paul’s clients owns a fashion-based business that is booming at the moment. He’s had the opportunity to make a positive impact by sharing his sustainable and diverse ideas in the fashion industry.    Timestamps 01:01 Paul’s why 05:37  Advice on how to start a business 08:13 About Paul’s clients.  13:30 Paul’s love for podcasting.  20:01 Current group projects 21:38 Paul’s view on the effects of the pandemic   Quotes   As an entrepreneur, the single most powerful piece of technology you possess is your internal nervous system. Use knowledge about yourself to design the life and business that you want.    The biggest predictor of success in entrepreneurship is your business culture, and how well it’s executed. Your core values and the positive impact you make in society are what matters the most.     Instead of trying to constantly upgrade your business, just take the time to look inside yourself and make sure you’re living and operating in line with your values. By understanding who you’re trying to help, you’ll always be ok no matter what.    Connect with Paul Website - https://www.awarepreneurs.com/  Twitter - https://twitter.com/awarepreneurs  Facebook - https://www.facebook.com/awarepreneurs  Instagram - https://www.instagram.com/paulzelizer/  Podcast - https://podcasts.apple.com/us/podcast/id1232306106