Endineering Products (Nor Just Engineering them) with Joe MacLeod

The design of products and services often focuses heavily on the beginning and usage stages, but the end of a product's lifecycle is often overlooked.   In this episode of the Super Entrepreneurs Podcast, MacLeod discusses the importance of designing consumer off-boarding experiences and how Joe Macleod helps address the issues associated with consumerism's end gap.   Who Is Joe Macleod? Joe MacLeod, the founder of AndEnd, believes that we need to design endings that are emotionally engaging and meaningful. So, he based his entire business model on helping businesses end things more gracefully.   How is Joe Macleod?   The ability to see endings and end things correctly is Joe Macleod’s power. He understands the importance of ending it on good terms with customers in order to create a positive impact on your brand.   Shahid Durrani’s Key Insight: In this episode, Shahid Highlights the importance of things outside the box as an entrepreneur who wants to create something innovative. However, this thinking outside the box has to provide some real value, otherwise why bother. Solutions have to be found in order to be successful.   Chapter Stamps:   00:00 Introductions: Joe Macleod, Endineering, and andEnd.co 05:55 How to end products/services gracefully 13:28 andEnd.co teaches how to endineer (engineer endings) products 15:50 Working with big brands on how to end their products 16:51 Innermost Superpower: ability to see how products must end 19:00 Final words: Become an endineer    Pullout Quotes: "I noticed that Joe Macleod discussed the lack of conversation surrounding the end of a product, despite extensive knowledge of its development and usefulness. I began to explore the end of the consumer life cycle in 2015, starting with the experience of death and other morbid topics. This exploration led me to the realization that there is a story in plain sight that is never told - the absence of endings in the consumer life cycle. I eventually wrote a book on this topic called "Ends."” “We've got to get better at endings. Many of our approaches to the circular economy is buying better products and that isn't gonna wash. We've got to make better endings. The reason plastic is in the sea isn't because of the material matter it's made out of, it's because we've had a bad ending.”   Socials: And End:https://www.andend.co/ LinkedIn: https://www.linkedin.com/in/josephmacleod/?originalSubdomain=se Twitter: https://twitter.com/mrmacleod?lang=en Joe Macleod books: https://www.amazon.com/stores/Joe-Macleod/author/B0721FR3NQ?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true