Being Bold with Fred Joyal

Boldness is a Superpower, and You Can Learn It   Boldness can make or break business decisions. According to our guest, Fred Joyal, the boldness to make decisions, create alternatives, stand for what you believe in, and accept failures can be a powerful tool to move forward in your business.    From creating 1-800-DENTIST to writing his own quick guide to boldness, Fred Joyal has graced us with his motivational tips about boldness. Fred provides pointers on how to conquer different challenges that will inspire other business owners to find their own personal brand of boldness in their entrepreneurial venture.    Make sure to catch this episode as we dive into the world of being bold in advertising and discussing how to overcome challenges with “boldness”.    Who is Fred Joyal?   Fred Joyal is an executive coach and author, his goal is to help as many people achieve fulfilment. He focuses on improving lives and careers by developing their boldness and confidence to remarkable levels. His first real job was as a copywriter, then he started his own advertising business (1-800-DENTIST). Together with his partner, they had huge success in advertising. But later on, they had to sell their company as Google began to gain popularity when the world gradually shifted to a digital approach.    Bringing 1-800 culture online was only a success. They collaborated with Google and had to purchase a SaaS product which branded him as one of the executives without decision-making power and sooner bad decisions were made which destroyed the company.   With this learning experience, Fred became smarter and more motivated to become a coach. He wrote a guidebook for executives, business leaders, and entrepreneurs who will venture into business with less training and experience. Training people to be bold and know their strengths and identify their weaknesses.   Superbold: From Under-Confident to Charismatic in 90 Days   Joyal created a comprehensive guide for business owners to a successful business venture. In his book, he mentioned that “boldness” is one of the key ingredients for a thriving business journey. Entrepreneurs should be bold and create an outgoing persona if they want to put themselves up in the ladder.   You need to make a correct assertion in your business, you need to know what you need and what you have to improve to continue generating profit.    Superpower: Boldness   According to Fred, boldness plays an important role in your business and he has repeatedly emphasised it. In today’s setup, business owners should learn to stick to their initiative and take bold actions to make a difference. More importantly, an entrepreneur should know how to be bold enough to accept mistakes and learn from them. For him, rejection is part of the trial and error process and there might be a lot of errors in the process. So, rejection has to bounce off you, you can't let it discourage you, and you can't sit at home and hide.    Chapter stamps:    00:00 Intro 00:30 Dig dive into Fred Joyal and his advertising journey to 1-800-DENTIST  03:05 Bringing 1800 online and its challenges  07:36 Birth of the 1-800-DENTIST 08:56 Did Fred believe in this advertising venture? 16:03 Recommendation for modern-day advertising 19:56 Steps in advertising to help business 23:40 Joyal's Protip: Superpower Boldness 27:20 Boldness' roles and importance in the business 31:10 How do you develop boldness Pull Out quotes:  "And that's part of what I do, is I try to coach people on how things can go wrong and what to watch out for." "So if the business fails, you have to go personally bankrupt. So I call it letting the door lock behind you. So you have to figure out a way through. And that's what we did." "We bet on the jockey, not the horse." "Rejection has to bounce off you, you can't let it discourage you, you can't sit at home and hide." "...build a war chest if stuff goes wrong, covid showed us that if you didn't have a war chest you're in real trouble as a business." "You can be desperate for money but you can't let it show, you have to project confidence, whether you are confident or not and that's really boldness." Website: www.fredjoyal.com