Acing Social Media with Reland Logan

Social media is a powerful marketing tool, but many of us have no idea how to exploit its full potential.  In this episode, we have Reland Logan joining us on the show. Reland is a marketing and social media guru. She will be sharing her wisdom and knowledge with us on acing social media. Listen in and learn. Reland’s Social Media Course Reland’s course will take you from the very beginning of knowing how, how primarily Instagram works. Once you master one, you get an idea of how the others function and then how to optimize your bio. You need to know that when people come to your site, they instantly know what you do once you’ve optimized that, you learn how to map out your content. The course teaches you how to write copy, engage with people, analyze your metrics, and deal with the ever-changing algorithms. How to Choose a Social Media Platform Reland is a firm believer that no, you should not be on every platform, but only have the energy to focus on one or two. She teaches people to get good at one platform, and when they’re ready to branch out to another one. Also, she challenges people to ask their clients, their audience, and the people that they serve where they hang out? It would be best if you were hanging out where your avatar hangs out. Reland’s Inner Superpower Reland prides in her ability to be her cheerleader. She has the perseverance to get kicked in the face, keep a smile on, and keep moving. She has the mentality of smiling and making it happen. Timestamps: [01:18] Getting to know Reland [03:28] Reland’s course [09:49] Social Media algorithms [11:51] Choosing a social media platform [19:17] Reland’s advice to anyone who wants to start a business on social media [22:32] Reland’s inner superpower Quotes “Take the first step and just keep going no matter how ugly it gets, because it’ll get ugly.” “Please do not leave your job until you have built the foundation to be able to leave your job.” “Every time you stop, you have to start again. I think that’s something that people forget.” “Take the time to learn one thing before you move on to the next thing.” “If you don’t have a mindset to drive you forward. I mean, nobody’s going to wait for you on social media.” “One thing you can know, for the algorithm, no matter what happens, you will be prioritized by the amount of time that you spend on the platform.” “The reason we have social media is for that authentic connection, that ability to reach each other, and know that you’re not talking to another automated service.”   Connect with Reland Website: https://www.graydigitalmktg.com/  Linkedin: https://www.linkedin.com/in/reland-logan/  Facebook : https://www.facebook.com/GrayDigitalMktg/  Instagram: https://www.instagram.com/graydigitalmktg/