Subscription Models and Innovation with Columbia’s Rita McGrath

 To launch a successful subscription business, you need to think like an innovator. But what does that really mean? Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.   Other links and resources mentioned: Rita McGrath Seeing Around Corners by Rita McGrath Subscription Stories Episode: Tiffani Bova Rod Adkins of Unix Business Samuel J. Palmisano, CEO of IBM Louis V. Gerstner, CEO of IBM (1993 to 2002) The Permissionless Organization Loonshots by Safi Bahcall Article: Lululemon Hopes to Showcase Home Fitness Business With Membership Program Article: Drinkworks™ Unveils The Home Bar By Keurig® — Cocktails, Brews, Ciders And More At The Touch Of A Button Mirror.co Greg Galle, CEO of Solve Next Jeremy Utley, Co-Author of Ideaflow: The Only Business Metric That Matters