How CBD Is Fuelling the Anxiety Economy

CBD has burst onto the consumer scene, promising to soothe nerves, erase insomnia and even improve your sex life – but what is it and how can brands harness its moment? Christian Ward talks to Stylus’ US trends reporter and resident CBD expert Emilia Morano-Williams and Marisa Schwab, co-founder of CBD wellness brand The Chillery about the hype, the misconceptions and the opportunities of this much-discussed compound.