The power of Apple, Lionel Messi and MLS’s global media strategy

As MLS' first season streaming live on Apple TV wraps up, we hear from the league's SVP of emerging ventures, Chris Schlosser, about leveraging technology to connect with a digitally native fanbase. Talking points: What are MLS’s key technology pillars? - (6:54) How does Apple’s partnership impact the league's approach to innovation? - (14:34) How does technology help MLS serve both domestic and international fans? - (23:07) Where does the future of sports technology lie? - (30:58)