Lucas von Cranach on OneFootball’s Web 3.0 ambitions after reaching unicorn status

The guest on this week’s StreamTime Podcast is Lucas von Cranach, the chief executive and founder of soccer media platform OneFootball. In part one of the show, SportsPro chief executive Nick Meacham and community lead Chris Stone reflect on a landmark ten-year broadcast deal between Major League Soccer (MLS) and Apple, which has made its biggest play in live sports to date by securing global rights to every MLS game for a reported US$250 million a year. Then, after seeing the business he founded in 2008 secure unicorn status back in April, von Cranach joins Meacham to discuss the evolution of Berlin-based OneFootball, which has rights in various territories to show leagues such as Portugal’s Primeira Liga, the Belgian Pro League and Liga MX. Plus, having recently secured a deal to become the Bundesliga’s non-fungible token (NFT) partner, von Cranach also explains how OneFootball plans to tap into the expertise of new investors such as Animoca Brands and Dapper Labs to maximise the Web 3.0 opportunity.