Strategy Sessions Marketing Podcast - JP Castlin

JP Castlin is a former consultancy executive turned independent strategy and complexity management consultant. He is a contributor for Marketing Week and a brilliant podcast guest. In this episode we discuss: 1. How to define strategy 2. The ambiguous language of marketing and strategy 3. Frameworks and structure for strategy 4. Strategy and execution and how they work together 5. Being humble as a strategist 6. Complexity theory and how to use it in strategy 7. JP’s book and writing on strategy and why you should be reading it 8. How to be a better consultant by asking more questions 9. Hat tip to Tom Critchlow 10. Using theory to inform your practice 11. Examples of when things went wrong in JP’s career 12. When customer research is useful and when it’s pointless 13. Retention v reacquisition and why it’s often a false divide 14. Talking the language of finance and the people you want to influence 15. Andi’s wild predictions about companies that might not exist soon Book Recommendations JP’s Marketing Week musings https://www.marketingweek.com/author/jp-castlin/ Tom Critchlow’s consulting blog https://tomcritchlow.com/ Strategy in Praxis newsletter by JP Castlin  Invisible Gorilla by Christopher Chabris  How Brands Grow – Byron Sharp  Strategy Synthesis – Bob De Wit and Ron Meyer  The Origin Of Wealth: Evolution, Complexity, and the Radical Remaking of Economics – Eric Beinhocker The Halo Effect – How Managers Let Themselves be Deceived by Phil Rosenzweig  Other Links Luke Carthy on the Black Friday episode  Nick Baughan from Facebook (now Meta) on the podcast  Mike Follett from Lumen Research on the podcast  Digital Marketing Strategy Course My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249. It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation. Sign up for the programme here. JP Castlin The best place to find JP is Twitter or LinkedIn Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing