Strategy Sessions Marketing Podcast - Ash Young

Ash Young runs carmats.co.uk, a lockdown project that grew from zero to £4m turnover. Find out how and why it’s been a roaring DTC success story. In this episode we discuss: Why car mats – where the idea came from and why ANYONE cares about car mats The story of how it grew to £4m turnover in 2 years Paid v SEO v Social while scaling the business The benefits of investing in the brand Customer reviews and why they’re gold The use of data and customer relationships Supplier relationships and why marketers usually stink at these The benefits of a negative cash conversion cycle (much like Amazon) Learning in public The benefits of being DTC Ash Young Ash is the founder of CarMats.co.uk & digital agency Evoluted. He was inspired by the web after launching the Weebl & Bob website back in 2002. Since then he has been helping clients at Evoluted, his passion is ecommerce where he loves driving sales for clients & on his own sites. Ash on LinkedIn - https://www.linkedin.com/in/ashyoung/ Ash on Twitter - https://twitter.com/webmonkeyash Book Recommendations Marketing Freaks Podcast by John Quinton from Overdrive Digital  Digital Marketing Strategy Course My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249. It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation. Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.