Episode 9. The Focusing Illusion: Don't Fall into the Trap Set by Business Books and Academics

In the mid-1980s, Harvard professor John Kotter studied about 100 businesses, evaluated their performance, and interviewed their executives to find out what they did right and wrong. This led to Kotter’s 8-step change process described in his famous book The Heart of Change. Later, he joined forces with Deloitte and interviewed 200 more executives. The research confirmed that successful companies employed those 8 steps. So, the secret of business success was out. Neverthel...