Episode 3. Sense The World Through Your Customers' Eyes

Strategy starts with customers and their needs. Customers are the only stakeholders who bring money into a business.We need to answer the three following questions first:1. Who will be our future customers, and why?2. What are their needs?3. Which of them we will focus on, and why?And only then will we be able to think about goals. We need to conduct customer interviews to find the answers to those questions. In this episode I shar...