19. Storytelling for Engineers with Jennifer Herron

Geeks, nerds and engineers spend much of their time sitting in front of a computer working on technical projects that most people around them need but don’t understand. The challenge for many engineers is to communicate their ideas, products and processes to non-engineers. Learn how a self-described geeky nerd and her team learned how to use storytelling to close more sales and make technical training presentations more engaging. Here’s a preview of what you’ll learn in this episode… How to make complex ideas and processes simple and understandable with a story. Why your brilliant PowerPoint slides and bullets are boring. The danger of getting bogged down in explaining how something works rather that why it’s important. Contact Doug Stevenson at: [email protected] or call 1-719-310-8586 for information on private coaching and consulting.