Old School Copywriting Hacks That Sold Thousands of Grapefruit Membership Subscriptions (Through The Power Of Story)

Grapefruit membership subscription? WOT!?

Yep you read that correctly, this farmer from the 1970's sold thousands of his special grapefruit via a membership (all through the power of storytelling is his sales letter).

I'm not farmer and I certainty don't sell fruit you say!

Not to worry because this episode will explain to you why the concept of what this farmer was selling has the power to help you sell anything through your stories too!

In this episode you'll discover

👉 How an old school sales letter used the power of story so brilliantly that the ad itself ran for 10 years

👉How something so simple like a grapefruit was marketed as a rare and unique offer you couldn't refuse

👉The storytelling seeds of curiosity that forces you as a reader to finish a sales letter from top to bottom, itching  to find out how you order thissimple yet mysterious  grapefruit

I still can't believe it (a freaking GRAPEFRUIT!)

The book I mentioned in the podcast was The Adweek Copywriting Handbook - Joe Sugarman

If you don't like FB and still want to see my storytelling content... hit me up on LinkedIn 

https://www.linkedin.com/in/julian-danylak-06775b161/