866: Under The Influence

Today, we're circling back to Robert Cialdini's classic work, Influence - and adding the NEW 7th principle from his 2021 new edition. #Reciprocation, #Commitment & #Consistency, #Social Proof, #Liking, #Authority, #Scarcity and #Unity. Episode home: https://StoriesMeanBusiness.com/podcast/866:-Under-The-Influence