Episode 170 – Tom Stansfield – Marketing Intersections & Touch Points

Create Valuable Networks Before You Can Sell with Tom Stansfield The one thing that can propel your networks and reputation in business is the people that know you. You don’t have to know everything, but surrounding yourself with people who understand is a tested route to success. Create an incredible network of people you can turn to; give you support, and pull you in the right direction. Centre yourself around people.  Join this conversation with Tom Stansfield, a legal marketer and founder of the marketing agency – Legal Growth. Tom has worked in the legal sector for ten years and is a huge advocate for business and personal growth and branding. During his career, he has been on the board at the Society of Will Writers and the Head of Growth for WillSuite (and the Love Legal Group) before launching the agency. He is also a regular on the speaking circuit presenting at conferences and sessions. Tom also runs Lincolnshire Marketing and is the Commercial Director at Lincoln United Football Club. Tune in! In This Episode, You Will Learn About: [00:32] Our today’s guest Tom Stansfield [01:29] Tom’s journey to where he is currently [02:48] His morning coffee and why [05:26] Deciding to get out of his family routine of coffee with breakfast  [08:06] His favourite brand of coffee and why [09:32] The most critical thing he has been working on in his business [12:00] Is money still a motivating factor in business? [15:50] Tom’s take on having a business model that pays yearly vs monthly [18:20] Tips for making better financial decisions in your business [20:51] Business marketing principles [24:36] His techniques for giving enough attention to business and family [27:43] Golden takeaway lesson from Tom [29:17] Limitations of traditional networking [30:05] How you can reach out and connect with Tom  [31:22] His coffee dream location with a dream person [34:53] Episode wrap up and call to action  Notable Quotes * Give them value, and they will show you, their money. * If the results you get don’t impress you, change how you do things. Resources Mentioned; * They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan:  https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/8126568062/. * Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz: https://www.amazon.com/Fix-This-Next-Change-Business/dp/0593084411. Let’s Connect: Tom Stansfield Website: https://legalgrowth.co.uk/ LinkedIn: https://www.linkedin.com/in/tom-stansfield/ *****Thank you so much for listening. You can check out this episode and others on Sterling’s Business Success & Coffee Podcast a top-rated podcast that dives into personal and business are...

Om Podcasten

Guests and experts from around the globe join me on my podcast to share some business tips or lessons learned, over a coffee online, and talk about their favourite coffee and places to drink. The discussions dive into personal and business areas of struggle and success, providing every listener with something to take away that you can use, and we talk about some great coffee and other drinks too.