Episode 165 – Caroline Buist – Southern Comfort and Queues For A Kiss

How To Create A Unique Voice For Your Brand with Caroline Buist The first step to shifting your mindset and creating your own unique voice is awareness of your brand and what you need to fix to be the best. You need to become aware of how the market perceives your brand. How you can set the trends and change the way people think about your product or service. You should also understand how you can use language, tone and values to attract and engage with your dream clients to make money while making a difference. Finding your unique voice will help you get noticed, get new customers, and improve your conversion. This can be anything from a simple “I’m a small business” to an elaborate “I’m a big business.” Join the conversation with Caroline Buist, a VA and copywriter who works with creative business owners by writing engaging and magnetic content. She has 30 years of experience in administration, customer service and IT. Caroline has helped many business owners implement systems and processes to streamline and improve their operations. She has also worked on countless projects helping to make sure organisations run smoothly, on budget, on time and to a high standard to achieve their business goals. Tune in! In This Episode, You Will Learn About: [00:01] Introduction to the show [00:53] A bit about our guest today, Caroline Buist [02:05] Caroline’s favourite tea and how she likes it [03:56] Southern comfort and why Caroline go-to drink [04:52] Intriguing story that explains why Simon doesn’t take Southern comfort [07:30] What Caroline has been working on and fixing recently in her business [10:53] The kind of awareness that Caroline had in order to be the version of herself  [14:20] Getting to the top of the things that are getting in the way or holding you back [15:11] Copywriting and how to use it to attract and engage the right people [18:26] What inspired Caroline to start a Copywriting business  [21:20] How to reach out and connect with Caroline  [26:24] Key takeaways from the guest for the listeners   [27:06] How to find your unique voice when writing your content [29:53] The book Caroline would be reading when taking her next cup of tea [31:55] Episode wrap up and call to action Notable Quotes * Shifting from an employee to a business owner requires a completely different mindset. * Without working on your mindset, you will get stuck and not move forward in your business.* If you want to fix something, you must be aware of it first* Find your unique voice when you are writing your content rather than trying to copy what someone is doing* Your tone, your character and your values are what makes your brand different and unique Resources Mention  Do What You Love, Love What You Do by Holly Tucker: https://amzn.to/39llvc5. Let’s Connect: Caroline Buist Website: https://abovebeyondva.co.uk/ LinkedIn: http://www.linkedin.com/in/caroline-buist-the-copy-queen Instagram: https://www.instagram.

Om Podcasten

Guests and experts from around the globe join me on my podcast to share some business tips or lessons learned, over a coffee online, and talk about their favourite coffee and places to drink. The discussions dive into personal and business areas of struggle and success, providing every listener with something to take away that you can use, and we talk about some great coffee and other drinks too.