Episode 103 – Silvia Del Corso – Is Your Website Just A Business Card & SEO Masterclass
In this episode, I’m joined by Silvia Del Corso, the founder of PinkSEO Marketing/SEO Agency in West London. Silvia has been working as an SEO specialist for ten years, helping business owners increase their organic traffic, leads and sales through search engine and content optimisation. Silvis’s initial job was in tourism. She worked as a hotel contract negotiator with tour operators around Europe, but with the coming of the internet, bookings weren’t made by the travel agency anymore; people were making them online. This meant there were no more catalogues from the tour operators, and they had to find another way to keep earning. Silvia is from Italy, and together with her husband, they founded and ran a digital agency there for six years, but they had to relocate it to thrive. So, they decided to start a fresh new life, and they were able to find a new place here in Uk, where they launched her SEO Agency, PinkSEO.Marketing, as a brand new business from a completely clean slate. They started everything from scratch, with no existing customers and no connections to what it’s today. During the episode, we talk about SEO marketing strategies that you can use to increase your visibility to your target market and optimise your conversion rate to scale up your revenue from sales. In This Episode, You Will Learn: [01:10] The backstory behind PinkSEO Marketing startup [05:12] Italian coffee secrets flavours [08:45] Scaling up your competitive advantage in the digital space [12:09] The future of local businesses in the digital marketing [13:46] The importance of keeping your team connected in the changing business environment [16:54] How to leverage SEO marketing tools to take your business to the next level [20:52] How to refine your Keywords tail to increase your visibility in google search results [25:02]The rules to keywords tail length and professionalism [27:31] Ways to connect with Silvia and obtain learning resources from her website [30:40] How to drink Italian like a local Notable Quotes: * The purpose of SEO is to provide a match between needs and solutions, and it cannot help you if you do not have the element that your audience is searching for in your content.* Don’t play hide and seek with google; just put in plain sight whatever you want to be found for* SEO is very competitive, and to rank on the first page, you need sustainable goals to outrank many other businesses.* Education is key, and you need technical knowledge to understand what it takes to improve your website ranking.* The safest page to hide on Google is the first page; 75% of google searches stay on to the first page. * Structuring your keywords and content towards your niche will increase your relevance while reducing irrelevant traffic to your site. Links: Website: https://www.pinkseo.marketing/seo-small-business/ LinkedIn :Silvia Del Corso Facebook: @Silvia Del Corso SkilShare: @ Silvia Del CorsoTwitter: @Silvia Del Corso