20 - Where "Leads" Go To Die

Welcome back to another episode of the Marketing Movement where our very own Sidney Waterfall, VP of Demand at Refine Labs, chops it up with Hana Jacover, Chief Hype Officer at Hype House Consulting, to talk all things in the life of a "lead". You can save your team time and headaches by tuning up your lead life cycle process. From prospect to customer, lead management is more than just attribution and passing them off to sales.